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What Is Email Marketing?

As it suggests, email marketing is simply marketing to your customers via email, simple as that. There are however some basic rules you should follow to use this marketing tool effectively and keep your customers onside. Let’s explore those….

Why Is Email Marketing So Popular

• Sending Email is much cheaper than traditional mail campaigns
• You can instantly deliver a message to your customers rather than waiting for your customers to come and visit your site.
• It allows you to constantly remain in your customers mind, so long as you are adding value to them by sending emails.

Why it works so well

Email marketing works for a variety of reasons…

• It allows targeting – geographical, age, gender, interest
• It is data driven – see your results immediate and test and measure what works best
• It drives direct sales – you get an immediate response
• It builds relationships, loyalty and trust with your customers
• It supports sales through other channels such as driving traffic to an affiliated product or JV partner