It’s always a challenge to balance the needs of the search engines versus the needs of human readers when writing for the web. It’s fun though! Well, if you love to write, it’s fun.

Thanks for pointing out that the words on a website are actually more important than the look of it, as far as SEO is concerned. Too many business owners focus on how pretty their website looks, but neglect what’s really important for an online presence and climbing up search engine ranks.

Lina