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Traffic Act

February 16th, 2010 Leave a comment Go to comments

Hi my name is Jen and I run an internet and search marketing company called Traffic Act.

I am a big fan of the Australian outdoors and the bush and I am passionate about internet marketing, especially search. They are totally unrelated but not mutually exclusive :)

Have your heard of search Engine Optimisation (SEO) and would you like to do some of it yourself? An SEO workshop is what you need!

Search Marketing refers to the various strategies you can adopt to increase your website’s visibility on a search engine, e.g. Google or Yahoo.
Your goal is always to get “better” traffic to your website. You don’t want window shoppers, right? You want people that are actually looking for you.
Thing is … you may need to help them a little, to make sure they find you (instead of the competition)

You can try to drive traffic instantly by buying advertising space on Google Adwords. You would pay each time someone clicks on your ad. Hence the term “pay per click” advertising or PPC.  PPC is one of the components of your search marketing strategy.

The other component is “free traffic” referring to the fact you do not pay for the clicks. Free clicks occur in the “organic” or “natural” search results section of a Google page. The art of increasing your visibility in the organic search results is called “Search Engine Optimisation” or SEO.

SEO is a long term strategy as well as a time consuming project. Many companies outsource their SEO because they need to work on their business instead of doing only SEO. However, you may not yet have the luxury to pay someone else to do this for you, but you also do not quite know if…. and if so, how… you can do some of this yourself.

SEO is not an afterthought to your website. It should be the starting point. SEO will help you set up the right structure for your website so that your site will be ready for Google when you are.

Book an SEO workshop and start SEO the next day

Learn about the different components of SEO
Determine which factors are in your control
Learn the terminology
Get the confidence to do SEO yourself
Make your site ready for Google
Learn how to get free traffic

Quote BAO as your promo code and receive a 10% discount.

Click Here to book in for an SEO workshop

TrafficAct_SEO_Workshop

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