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Twitter revolutionised social media. Suddenly marketers could send their condensed copy message to millions. However, two hurdles presented themselves. Getting your target market to follow you, and creating a killer converting copy within 140 characters.
These hurdles have been overcome by some internet marketers – which has lead to great success for them.
So how do you do it?

Targeted Tweeting

It’s one thing to write a killer copy – sure to convert millions, however, if you are tweeting this to your followers, and they are not interested in your product/service – the message will fall on deaf ears.
So how do you get targeted followers?
Firstly you need to ensure that you have twitter following links available on your website/blog and every other social media outlet that you have. You need to make yourself available to the customers that have already landed on your page. They may not have purchased from you, however, encouraging them to sign up to your twitter announcements ensures that they will hear of every offer and killer copy that you tweet.
Next, when completing various other traffic generation techniques, such as blog commenting or forum commenting, instead of directing people each time to your website, try directing them to your twitter.
Also, check out your target area on twitter. See who is tweeting about your topic – and follow them. Not every person who is following this person will be targeted, but you will be opening yourself up to a range of people who could benefit from your targeted tweeting.

Convert with your Copy

With 140 characters it can be hard to write a good copy message. Sometimes it’s too short, other times too long – particularly if you are trying to add a link. It goes without saying that any link you add in should be a shortened link through a provider such as bit.ly.
Before writing your message consider the main point of the tweet. Are you informing your list about a new product? A sale? Whatever it is, ensure you use easy to understand words that are related to your message. If you need inspiration, try looking at the copy cuts that some magazines have on the front. These are short character messages that are designed to draw people in and buy the magazine.

Targeted tweeting does take some time to set up – however it is very valuable in the long run. Ensure that your killer copy isn’t wasted.