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If you were to list the key concepts involved in online marketing and e-commerce in order of importance, then the idea of targeted traffic would be very close to the top.

What is targeted traffic?

Very simply, it is the number of visitors to your website who are actually interested in what you have to offer. For instance, if you have a website for your furniture business in California, then visitors who find your site because they typed “furniture sales Irvine” into Google will be your targeted traffic. Targeted traffic analysis is a much more important area than simple website traffic analysis, because even if ten thousand visitors come to your site everyday, the only ones who matter would be those who are interested in what you are offering.
So your primary concern is to increase targeted traffic to your website, and that will automatically boost sales and revenue of whatever product or service you are offering. Here are a few tips to increase targeted traffic to your website:
•    First and foremost, focus on Search Engine Optimization techniques. These are ways to ensure that when a search string is typed into a search engine, your website shows up among the top few results. SEO is an entire field of study in itself and requires detailed study and research for proper understanding. Essentially these are techniques such as including and emphasizing keywords that users usually type into search engines.
•    Second step is to get listed in major directories and in the most popular search engines, such as Google, Bing and Yahoo search. This automatically increases chances of your target visitors noticing and coming to your website.
•    Thirdly, increase the number of links to your site, for example by placing text links to your websites in other sites, or by agreeing to include other related websites’ links in your own in return for them including yours.  You can also write articles for other websites, and have them link to your website. This not only increases your chances of being visited, but also improves your search engine rankings.
•    A very powerful tool for increasing your targeted traffic is to have a blog. When you have something relevant to say in your blog, it gives people a reason to come back to your website. Also, the content can make you rank quite high with the search engines, and as your blog develops a following, more people will link to it and to your site.
There are a myriad of different ways to increase your targeted traffic, and all of them require that you put in time and effort. This may be a heavy investment, but is worth it if your website starts getting pulled up in top search engines and starts grabbing the attention of exactly the kind of visitors you want to see.