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In the all the excitement of providing good content, affiliate marketing, social media marketing and traffic generation, sometimes you can forget your SEO focus. Everyone needs a good SEO refresher – and here’s yours!

Search Engine Optimisation (SEO) is the process designed to have you ranking number 1 in the search engines for a particular keyword. As far as being and Internet Marketer this is one of your key tasks. Not only does this unable you to drive more traffic to your website, it also builds your reputation.

When doing the SEO on your website – you need to ensure that you SEO is consider ‘White Hat’ – and not ‘Black Hat’ SEO.

Fundamental SEO

Ranking number one takes consideration and consistency – in the following areas:

Onpage SEO – This is where you make changes physically to your website and your website code to ensure that your site ranks highly. Changes can be:

• Add your keyword into the title
• Keyword is at the beginning of your meta description
• Bold your keyword in the post/webpage
• Italicize your keyword in the post/webpage
• Underline your keyword in post/webpage
• Link back to the page via the keyword during the post/webpage
• Tag your pictures with your keyword during the post/webpage
• Approx 5 keywords in the tags

Offpage SEO – These are things that are not on your own website that you can work on to ensure your website ranks well. This includes:

• Linking (Relevant external and internal links)
• URL signature
• Forum commenting
• Social media

These are the SEO basics. There are many other ways that you can promote your website to ensure that it is ranking well with the search engines. Staying up to date and on the pulse of current techniques and strategies is essential to ensure your success.

Refresh yourself often on the basics of SEO and ensure you stay at number 1!