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Online businesses require as much exposure as possible. They need to be promoted and advertised through every possible tool. From SEO to backlinking, everything focuses on generating high amounts of traffic.
Live feed and RSS is also one of those powerful methods that allow visitors to follow you.

RSS feed or live feed is an XML based tool that allows people to get your recent updates. They can receive these updates even in their mailboxes. Whenever you publish a new article or put new content on your site, the update is sent to the subscribers. The advantage to the subscribers is that they receive fresh content regularly without revisiting the site again and again to check if there is something new. And the RSS feed owner is benefited by getting loads of valuable links that contribute to the overall ranking of the site.
With live feed and RSS, there are far more chances of your content being read frequently by your target audience. Apart from direct subscribers, there are also chances of finding many more visitors leading to high amounts of traffic.
There are a number of websites that provide interesting headlines via RSS feeds of popular websites to give their readers the latest and more interesting content. You can take your RSS feeds to such sites, so the subscribers, if they find them interesting, will visit your site.
Your loyal readers will be happy to receive continuous updates about any new product or service being added to your site. They like to keep a constant eye on new developments. Immediate knowledge helps them in responding on time.
To start your own live feed, your website must be database driven. You should use a content management system to perform all the updates.
There is a possibility that you can offer more than one live feed and RSS to your readers about different content. The feeds are integrated into the site and can also be connected to RSS directories.
Live feeds are a great way to increase website traffic and to reach out to a wider audience. If used properly, they can play a major role in increasing conversion rates and making repeat sales from your target audience.