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How many times have you liked an email and forwarded it to a group of friends? We like to share our nice experiences and some thought provoking content. Retweeting is based on the same concept. It is a very important part of a great Twitter experience. Twitter is widely used as a platform for networking by marketers. And now retweeting, a most underutilized but great feature, is slowly catching up.
Retweeting is basically sharing others’ tweets with your followers. You need to provide due credit to the originator of the tweet. It is a really exciting feature as this concept is viral in nature and your tweet may get forwarded by hundreds and thousands of people. The benefit to the original tweeter is obvious, but it is as beneficial for the retweeter.

Benefits

• For the originator, when the followers retweet the content it reaches a far wider audience. It increases the overall potential of your message. It also positions you as an expert in your field and increases your credibility as an individual. People start valuing your opinion and considering your recommendations.

• For the person who retweets, if the content is valuable and is of importance to many people out there, they start looking forward to what you have to say. It develops a strong fan base for you by those who like to receive credible content. It also helps you in building a strong relationship with the original poster.

Guidelines
It is important to follow certain guidelines of retweeting to make it a success.

• First of all, your aim should always be to provide valuable content. You will not only retain your current fan base but will also attract more fans in the future.

• Second, you must not retweet with the intention of getting your tweets retweeted by the originator. They may or may not, depending on the kind of content you provide.

• Retweeting the post by providing a genuine reason and giving due credit to the originator increases your chances of being considered a genuine tweeter.

Using retweeting to your advantage is one of the best ways to social media market today.