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What is SEO Copy?
Copy refers to the actual textual content of your website. SEO copy, therefore, refers to the idea of optimizing the textual content of your website to rank well with search engines. Search engines crawl, read and index only the text parts of your site. Therefore, no matter how visually appealing your site and how much audio-visual content it contains, the main thing that’s going to drive traffic to your site is text that is good enough to give you a good search engine ranking.

7-Step Guide to Writing Great SEO Copy:

Step 1 – Find out the keywords most popular among your target audience:
Visit a site such as Wordtracker.com and type in phrases that best describe your products or services. Find out how popular these terms are, and find out what phrases users use most often when searching for what you are offering. These are the phrases you will have to sprinkle all over your content.
Step 2 – Divide your content into pages:
Having separate, short pages for each area of your content will make sure that you can put very relevant content into each of your pages. Thus each page would carry lots of relevant keywords and hence improve your search engine ranking.
Step 3 – Do not allow room for ambiguity:
Use specific terms when describing your business, and use them in prominent places. This improves readability and shows customers what they are looking for in a glance. Putting in vague terms would irritate users and would not bode well with search engines either.
Step  4 – Use your key phrases in links:
Wherever you have a link to external locations or to content in your own site, use a key phrase from among the ones you identified in Step 1.  This really improves your search engine ranking and hence your visibility.
Step 5 – Optimize your headings:
Make sure that like your links, your content headings too contain key phrases and terms, because these help search engines index your content and link your content better with what users are searching for. Plus, headings improve your readability so lots of relevant headings are always a good idea.
Step 6 – Avoid single words:
Do not make the mistake of choosing single words as your keywords; always go for phrases instead. The reason is that when users search for something, they rarely, if ever, use single words for the search. As most searches are done using 2-4 word phrases, this is the length your keywords should be, to ensure that your site appears as a result of a user’s search.
Step 7 – Test your site for SEO content:
Finally, if you think you’ve got your site completely search engine optimized, test it using site diagnostic tools such as spam and black hat SEO detectors, and tools like keyword density checker. Compare results for your site to competitors’ sites to identify problem areas and to ensure that you are both visible in search engines and helpful for your visitors.