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Labeling and tagging of images has proved quite fruitful for many websites. Thanks to Google images, the websites have witnessed a substantial increase in their daily search engine traffic. As a matter of fact, Google images is the largest untapped reserve of SEO.

It requires a lot of patience and hard work to optimize images for Google image search but it is a very effective tool for search engine marketing strategy and should be adopted by all serious internet marketers.
The major benefits include more traffic to your site and reinforcing the theme of your web page.
Unlike website submission, there is no way that you can submit images to the image search. You need to abide by certain guidelines in order to be picked up by image bots.
These image bots use a number of factors to pick up an image:

• descriptive name of the image
• optimization on page
• storage, useful backlinks
• the relevance of the content on website
• page rank

All these factors are used as inputs for Google’s algorithm to decide on taking up an image or not.

What are some of the ways you can take advantage of Google images:

• Your image should have the required keyword in the title, header and all the meta tags.
• The relevant keywords should also be placed in the text that is closer or surrounding the image. It helps bots to rank the page higher.
• Make sure that you provide the correct description and keywords in the alt tags. These tags work when the picture cannot be displayed.
• The images used on your site should be high resolution to allow better visual experience.
• Using Image labeller by Google also works well as it provides better results with Google images search.

It may sound like a huge task to provide height, width, alt tag, meta tag and header for every image, but doing so goes a long way in developing strong inbound traffic to your website.  This will not only improve the rankings of your site but will also make it visually more appealing and interesting.