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When deciding on what domain name to use, you need to be confident in your choice – this domain will represent you!

First of all, you need to work out where your domain will be based – are you going to be using the worldwide .com or the local .com.au?

If you have a global market then you would chose a “.com” or a “.net” where as if you customers were only based in Australia then you would choose a “.com.au”

The reason why you would do this is because Google is all about relevancy, so this is just another factor they use when ranking site.
So if  someone in Australia put in a search term for Kitchen and there were two competing sites out there. One site was located here in Australia and it’s domain was www.kitchen.com.au and the other company had www.kitchen.com, all things being equal with SEO then the site that would be ranked 1st would be the “.com.au” as Google knows where the person who is searching for a ‘kitchen’ is located, therfore wanting to give them a more relevant kitchen site. Simple!

The only difference is that .com’s have been around much longer than .net so .com is in the top of people’s minds. If a “.com” is available over a “.net” then it’s best to choose a “.com”.
Better still, if your domain name is available, why not buy both, and have the “.net” permanently redirected to the “.com”. Google won’t rank a “.com” over a “.net” based of the extension alon, it’s got more to do with the domain name and other SEO factors.

Choosing a domain name all comes down to keyword research. What specific keyword are you targeting for your business. The domain name is part of the SEO equation so its best to choose a domain name that is related to your industry. It’s best to get your keyword as your domain name.