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One of the most exciting things for an Internet Marketer is Domain Name Shopping. The excitement of having a new domain, all to yourself is awesome. But what are the things that you need to consider when choosing a domain name?

Where is the domain to be located?
This means, where is the world are you? This directly related to your domain. If your business is located in Australia, for example, then you would look at getting a .com.au domain. If your business is global, then a .com or .net would be best.

The specific reason for this is that Google looks at searches and domains globally and locally for relevancy. If you have a .com website such as www.makeup.com, and a competitor has the website www.makeup.com.au (and both sites were equal in their SEO efforts), and a searcher in Australia searches for makeup, Google will present the .com.au address as it is related to the location. It is most relevant to the person in Australia.

This means it is very important to consider your business and your location before you buy your domain.

Does .com rule?
When looking at buying a domain name , always try and get the .com (or .com.au) before the .net. This is because .com has been around for longer than .net. People think “.com” more easily than “.net”. If both .com and .net are available, it is worth getting both and redirecting the .net to the .com. But remember in every circumstance, SEO efforts will see the domain ranked best.

Keyword Research
When buying a domain, it’s essential to make sure that the domain is viable. Make sure there is a relevant and popular keyword that is related to your business, in the domain name. The shorter the keyword, the better. Thorough research will pay off with a catchy and memorable domain for your business.

Take the time to peruse and purchase domains – doing your research can mean profitable domain names for you!