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Writing articles and submitting them to directories is one of the hottest and most successful sales lead generation techniques used today on the Internet. But the process of submission is tedious and time consuming. The number of directories is usually very high and hence takes lot of time to get the entire process done. This is where free directory submission software comes into the picture for most.

The software automates the process of submission and makes it possible to submit to as many directories as possible. You need to have maximum exposure and fully accessible for your potential customers.  The directories allow you to place html links and anchor texts so that you can provide a reference to your website and create a quality back link. Good free directory submission software allows easy back-linking and leaves no room for error.

The software should also be capable of locating the right category so that your article and your business are exposed to right target audience. The wrong category leads to wasted traffic i.e. it does not help in generating leads and sales.

Since the major aim is to do submission to an unlimited number of directories, choose  free directory submission software that allow at least 100 submissions to serve your purpose. The software should have important features like auto populating article title and remaining article fields so that your process is simplified to a great extent.

The speed of the software also needs due consideration. It should be fast and efficient leaving lots of time for you to concentrate on other important aspects of increasing sales. The interface should be simple and user friendly so that you can easily manipulate it and perform your desired functions.

There are many paid variants that also perform quite well. The free directory submission software may have some features missing but it can give you a good head start and you will be familiar with the basics at no cost. Later on, you can upgrade to a paid option. Keep in mind that your ultimate aim is to increase your visibility and sales so keep on following best practices and be consistent in your efforts to see the results.